In Customer’s Shoes

Test with Adwords, Then Make Money with Twitter? Wrong!
I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened:

Signup rate from people coming from my blog: 15%
Signup rate from people coming from [...]

Social Media and Search Engine Traffic

There are two types of traffic:

Traffic which comes from internet users who find you thru search engines, or by following a link, paid or unpaid, to your site.
Traffic coming from mailing lists or socal networks, which you can induce by sending an email to your list, or by making a post to facebook, twitter [...]