Powerful Free Adserver

Published by Johannes Stockburger on Jan 17th, 2007 in Conversion, Fundamentals, Technology with No Comments

Powerful Free Adserver
I paid hundreds of Dollars for link tracking and split testing software and services, before I heard about power of the OpenX ad serving software for managing all kind of advertisements and affiliate links on my websites.
Manage All Ads from a Single Interface
OpenX structures ad serving by defining ad spaces on a [...]

In Customer’s Shoes

Published by Johannes Stockburger on Dec 16th, 2007 in Conversion, Fundamentals, Traffic with No Comments

Test with Adwords, Then Make Money with Twitter? Wrong!
I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened:

Signup rate from people coming from my blog: 15%
Signup rate from people coming from [...]

Get Profitable Conversions from AdWords Content Network

Published by Johannes Stockburger on Sep 28th, 2007 in Traffic with 2 Comments

Hi,
I want to show you a simple five-step process to use the content networks of Google AdWords:

Define ad groups narrowly, with one or just a handful of closely related keywords (synonyms). If you put too many or too different keywords into one ad group, you will never know which keywords bring clicks and conversions from [...]