The Power of Mobile
Watch this speech given by Google’s Eric Smith recently in Berlin to get an idea about The Power of Mobile. He mentions a few concepts providing me with quite a bit food for thought: The huge potential which becomes available whenever people connect cloud computing and mobile devices The concept of crowd sourcing. You can [...]
Read moreHow to Use RSS Feeds with WordPress Blogs
RSS feeds with WordPress provide easy access to your blog content for your audience. A growing number of mobile phones have nowadays also a built in RSS feed reader. As soon as the feed subscriber accesses his RSS reader or personalized Google homepage, he will find a list of the newest blog headlines. If he [...]
Read morePowerful Free Adserver
Powerful Free Adserver I paid hundreds of Dollars for link tracking and split testing software and services, before I heard about power of the OpenX ad serving software for managing all kind of advertisements and affiliate links on my websites. Manage All Ads from a Single Interface OpenX structures ad serving by defining ad spaces [...]
Read moreIn Customer’s Shoes
Test with Adwords, Then Make Money with Twitter? Wrong! I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened: Signup rate from people coming from my blog: 15% Signup rate from [...]
Read moreGet Profitable Conversions from AdWords Content Network
Hi, I want to show you a simple five-step process to use the content networks of Google AdWords: Define ad groups narrowly, with one or just a handful of closely related keywords (synonyms). If you put too many or too different keywords into one ad group, you will never know which keywords bring clicks and [...]
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