Viral Marketing Explained
What is Viral Marketing? The concept describes a system, where the recipients of a marketing message start to spread the information to other interested people. This is the digital equivalent of word of mouth marketing. You could tell your audience directly what you have to say, but mostly you will package the message into a [...]
In Customer’s Shoes
Test with Adwords, Then Make Money with Twitter? Wrong! I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened: Signup rate from people coming from my blog: 15% Signup rate from [...]
Traffic – Conversion – Backend Sales
Making money in direct marketing (online or offline) follows a clear sequence of actions: Traffic Generation: You need to get visitors to your website, and lots of them. Initial Sale: To receive money, you need to gain trust of your audience. The willingness to give you money for a promised product is certainly an expression [...]
How to Get Traffic to Your Web Page?
Traffic is like the blood of all online activities: If nobody sees you article, photo, video, there is no sense in publishing it. But not all traffic is equal: The people who see you message on their screen need to be interested in the topic believe that you can give a valuable input give you [...]
