How to Use RSS Feeds with WordPress Blogs
RSS feeds with WordPress provide easy access to your blog content for your audience. A growing number of mobile phones have nowadays also a built in RSS feed reader. As soon as the feed subscriber accesses his RSS reader or personalized Google homepage, he will find a list of the newest blog headlines. If he [...]
Read moreMarketing Strategies with a WordPress Blog
Everybody shouts “Facebook marketing!” Why bother to create marketing strategies with a WordPress blog? The answer is simple: A sports car cannot replace a tractor; neither can the tractor replace a sports car. Social media like Facebook, Twitter, MySpace or LinkedIn can give you exposure. But the WordPress blog can fill the role of the [...]
Read moreIn Customer’s Shoes
Test with Adwords, Then Make Money with Twitter? Wrong! I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened: Signup rate from people coming from my blog: 15% Signup rate from [...]
Read moreTraffic – Conversion – Backend Sales
Making money in direct marketing (online or offline) follows a clear sequence of actions: Traffic Generation: You need to get visitors to your website, and lots of them. Initial Sale: To receive money, you need to gain trust of your audience. The willingness to give you money for a promised product is certainly an expression [...]
Read moreHow to Get Traffic to Your Web Page?
Traffic is like the blood of all online activities: If nobody sees you article, photo, video, there is no sense in publishing it. But not all traffic is equal: The people who see you message on their screen need to be interested in the topic believe that you can give a valuable input give you [...]
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