What Is an Online Event?
Online events take most often the form of teleseminars (conference calls or webcasts in a variety of formats) and webinars. A webinar contains visual and audio elements, while a teleseminar or webcast focuses on audio. A printed document may be added, and especially for the pure audio event it is very important to provide a clear structure to the listener in a printed format. The visual portion of an online event may be a power point presentation, or a transmission of the presenter’s computer screen.

What Is so Special with Online Events?
First of all a written text contains only a fraction of the information which gained by listening to the voice of a person. By Talking and listening it is much easier to create a bond of trust. If you want to learn more about this aspect of an online event, do a web search for “Arthur Joseph”. In this article I want to concentrate on more formal aspects of marketing with an online event.

Natural Reasons to Send Follow Up Messages
You get naturally a number of natural occasions to contact your audience through email, twitter etc: Announce the event, remind them to attend, when the replay is put online, when the replay is going offline. You can add a deadline to register, or to ask questions in advance. You can contact them this way. You can send five, six, seven messages in one campaign without being or sounding spammy.

Urgent Need for Action
You have at least two deadlines inherent in your online event which create automatic urgency: The events date and time, when it’s over, it’s over. And the second deadline is the time when you remove the replay. If you choose, you can add a third deadline by asking to register for the event or request a certain topic to be covered latest at a certain date.

Project Scarcity
Every direct mail copywriter will tell you to create a sense of scarcity. Your online event does that elegantly: You have only 200 phone lines available. Seats are awarded on a first come first serve basis. The more you have been able to become known as an expert in your field, the ability to ask you a question and interact directly and publicly with you will be seen as a scarce and valuable opportunity.

Sense of Belonging
To belong to a select group is a powerful motivator for humans. You can use this fact of course with your online event by making a special offer exclusively to the group attending the event. But you can even go a step further by doing events for your customers only, or for your twitter followers, Facebook friends and mailing list subscribers. If you do this properly, you can strengthen your relationship with your audience with each and every event you do.

Recommended Resources:

• Teleseminar Secrets by Alex Mandossian

I am happy, but I want you also to be happy. Expect in the coming weeks a super duper introduction offer. But I will be only able to keep this introduction offer up for a few days. After that I will have to charge the regular price for the products.

Subscribe to the feed of this blog, either via RSS or email on the upper right corner of this page to get an alert as soon as the intro offer is out.

If you prefere you can also get an alert on twitter.

Manage All Ads from a Single Interface
OpenX structures ad serving by defining ad spaces on a web page, and connecting the spaces to advertisers and banners. An ad can be a picture, html code, java script, flash object, or plain text. Now the adserver manages, which banner appears on which ad space how often.

Manage Ads by Viewer Location and Language
I can also display banners according to the browser language of my viewer or according to his geographical location. I do not want to bother a German visitor with an offer for a vitamin supplement out of his reach because of his government’s customs regulations. And I do not offer that Spanish language ebook to visitor, whose language preference is Russian. The better I target the ads the more conversions I will get.

Manage Campaigns by Time
If needed, I define a time frame for the display of an advertisement. A time limited offer will not show up after the end of the sale. If no ad is available for a zone, e.g. because the maximum number of impressions is exhausted for each ad, nothing will be shown. But I like to use my ad space. So I define a Google Adwords banner as a default ad for the zone, and display Google ads if no other banner is available.

Pick the Winners, Drop the Flops
But there is more: The adserver generates a set of statistics. I know now in detail each banner’s impressions, clicks and conversions. Using these stats, I can easily determine, which banner is profitable, and which one is a waste of time and space.
The statistics allows me to set up a formal banner management. I ad and remove banners and affiliate programs based on real information, not guesswork. This improves my negotiation position with the advertiser. I know how many visitors I sent to him. And I have a clear idea, what I can get, if replace his offer.

Hide Affiliate Links
The adserver has an additional advantage: My visitor cannot see the affiliate link. If he wants to see the offer behind the ad, he has to click on it. This means I will be credited for the lead or sale.

Let me give a short recap:

An adserver allows me to

• rotate ads from different vendors
• limit the time frame of campaigns
• limit the number of impressions for an ad
• measure the performance of each ad
• if Ihave access to the sale page, measure conversions for each ad
• manage ad impressions by location of my visitor
• manage ad impressions by language of my visitor
• hide the url of the landing page of the ad.

Easy Instrallation
I need just a hosting account with php and mysql to run my OpenX server. Installation of OpenX is about as simple as installing WordPress. Basic installation without plug ins does not even take 30 minutes. You can get the server for free at http://www.openx.org

• Reliability (99% uptime)
• Excellent Helpdesk – fast response
• Uses cPanel
• Very fast internet connection
• Abundance of bandwidth included
• Multiple domains and subdomains allowed
• Solid package of stats for each domain. I must know how many people, and who visits my websites.
• Allows domains registered through an independent domains service
• Multiple databases allowed
• Located in free speech country

All these points are a must. I will not settle for less. If the hosting company asks for a contract running for many months, or even years, I want first a trial period. And I will ask about upgrade opportunities, in case I need some features not included in the actual package I consider to book. During this time I will see the real connection speed and reliability. I will also have a chance to experience their customer service department.
There are some features I really like to have. They are

• SSH access, which allows me to manage minor changes directly on the server.
• The ability to install SSL certificates for my domains. These certificates are necessary for encrypted connections. And they proof my identity to my visitors.

The bottom line is: I am looking for a reliable established company in a stable environment. I want a customer service giving me respect, being able to listen and willing to find solutions for any problem.
I want to keep my domains registered somewhere else, clearly not affiliated with the hosting company. If I allow the hosting company to register my domains, they can create complications if and when I should decide to move on to their competitor.

It’s all rock-solid and can be put to use in your business starting today, right now. Hundreds of thousands of people, including me, have taken advantage of it over the last few years.

Check it out, it’s free !
Enjoy!

Johannes Stockburger

PS: Jeff launches a new coaching coaching program and offers this software to you as sample. Just take advantage of this great traffic tool. It is hassle free and well worth your time.