What Is an Online Event?
Online events take most often the form of teleseminars (conference calls or webcasts in a variety of formats) and webinars. A webinar contains visual and audio elements, while a teleseminar or webcast focuses on audio. A printed document may be added, and especially for the pure audio event it is very important to provide a clear structure to the listener in a printed format. The visual portion of an online event may be a power point presentation, or a transmission of the presenter’s computer screen.

What Is so Special with Online Events?
First of all a written text contains only a fraction of the information which gained by listening to the voice of a person. By Talking and listening it is much easier to create a bond of trust. If you want to learn more about this aspect of an online event, do a web search for “Arthur Joseph”. In this article I want to concentrate on more formal aspects of marketing with an online event.

Natural Reasons to Send Follow Up Messages
You get naturally a number of natural occasions to contact your audience through email, twitter etc: Announce the event, remind them to attend, when the replay is put online, when the replay is going offline. You can add a deadline to register, or to ask questions in advance. You can contact them this way. You can send five, six, seven messages in one campaign without being or sounding spammy.

Urgent Need for Action
You have at least two deadlines inherent in your online event which create automatic urgency: The events date and time, when it’s over, it’s over. And the second deadline is the time when you remove the replay. If you choose, you can add a third deadline by asking to register for the event or request a certain topic to be covered latest at a certain date.

Project Scarcity
Every direct mail copywriter will tell you to create a sense of scarcity. Your online event does that elegantly: You have only 200 phone lines available. Seats are awarded on a first come first serve basis. The more you have been able to become known as an expert in your field, the ability to ask you a question and interact directly and publicly with you will be seen as a scarce and valuable opportunity.

Sense of Belonging
To belong to a select group is a powerful motivator for humans. You can use this fact of course with your online event by making a special offer exclusively to the group attending the event. But you can even go a step further by doing events for your customers only, or for your twitter followers, Facebook friends and mailing list subscribers. If you do this properly, you can strengthen your relationship with your audience with each and every event you do.

Recommended Resources:

• Teleseminar Secrets by Alex Mandossian

Ability to Say No is Important
This song of Janis reduces the meaning of freedom to one aspect only: The ability to say no. But in truth, freedom is something else: It is the ability to make a choice. This means that you can do something, if you decide so, or you can leave it. Freedom means that you have the ability to determine the course of your live. Freedom is self determination.
If you have nothing, you are not free. If the essence of freedom is the ability to determine the course of your life, then you must have resources to be free. If you have nothing, and somebody offers you food, you must say yes to survive. And, having nothing, you must say no to many opportunities life has to offer because you cannot afford it. If you have nothing, you cannot help others. And if you have nothing, you cannot choose what to learn.

Master Your Things and Social Status
Janis Joplin misses the essence of freedom, when she said “nothing left to lose.” I do not say that anybody should be a slave of things, or of status. It is mostly status, talk of other people about somebody or something, and fear of that, what enslaves us. If we have useless things, we tend to forget them. Useless items will waste our resources, and slow us down, but they will not be able to control our mindset.

Fear Makes Slaves
Fear of gossip surely has the potential to kill off our ambition and make us say yes where we should say no. In postwar Germany, where I grew up, there were plenty of people who should have said no. And there was even more pressure on others, not to speak up and tell the upcoming generation what really happened. So, nothing left to lose said for me merely: “Do not provide others any leverage to force you to do anything.” This has some truth in itself, but it also smells like lost opportunity. It defines the essence of freedom in negative terms.

Positive Approach to Freedom
Let’s try it the positive way. If the essence of freedom means to have choices in life, and to choose what is right for me, how do I get there? This is not a trivial question, but one thing is sure: It involves learning. To identify the right choice, you need to anticipate the possible results. After making a choice, which means in this context setting a goal, you must learn how to reach there. This is done most effectively by looking for people who have done the same thing before. If you study them carefully, you will be able to follow their way.

Internet as a Game Changer
The beauty of the internet is that you can meet there people, who have achieved all kind of things. And many of them are more than willing to share, how they did it. Some provide Others offer and programs showing you how they reached the degree of freedom they have achieved. They help you to learn their trade and show their tools. Iif you have access to the internet, you can certainly reach such people.

Accept Your Responsibility
But this puts the blame squarely on yourself, if you allow yourself still to pose as a victim. Make the right choice, decide to grow. Determination to grow is the final essence of freedom. This determination will not remove the consequences of past mistakes immediately. But it can improve life faster and more profoundly than you can imagine. Wake up! Every journey starts with a single step.

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Personal Growth Means Taking and Giving
You may already have noticed, that on my list of goals are both, getting and giving. Improving financial metrics, getting the means for an enjoyable and convenient life, like a nice home, and taking care of others, giving to our family, but also to others in need.
To grow means in way to increase our ability to get and to give. This is like a cycle, taking better care of our customers or clients, getting more money for it, improving lifestyle, thus getting better energy, give more to those in need, close to us and not so close, learn by giving.
Now there needs to be a balance between giving and taking. Without this balance, personal growth can easily change into personal decline.

Giving Without Getting Leads to Decline
He, who gives more than he has, runs into a debt problem, ending up at a point where he cannot give anymore. And he, who takes without giving, will inevitably disconnect himself from other people, end up in an emotional vacuum, and personal growth will again make space for personal decline.

Taking Without Providing Leads to Decline
Why giving without taking does not work for a long time, is self explanatory. But why is it not possible to grow if somebody takes and takes, without giving? Think about it: If you see people suffer, and you know that you could help them out with ease, you will have to close your mind and hard, if you want to avoid giving. While closing mind and heart, you will not be able see, hear and feel other information. You have blocked the entrance door for it. This forces a person into decline.

Get More so You Can Give More
This means, the trick is: Getting more, to be able to give a bit more. This will lead again to get more, this will allow again to give more. In the process you will grow in spirit, in knowledge, and in happiness.
Obviously, you cannot help everybody, and you cannot help somebody forever. If Bill Gates would give only one Dollar per day to every hungry person in the world, it would not take a week until he for himself would have to beg, and then he would not be able to help anybody else.

You Can Change Only Your Own Life
Another example is a drug addict. Nobody can help him, before he makes a serious decision to change his life. And that is not only true for drug addicts, but for almost everybody. This is, because the ultimate help is not a material gift, but support in personal growth.
This is perfectly expressed in the old adage: “It is good to give to a hungry a fish. But it is much better teaching him fishing“.

Success is something you attract by the person you become (Jim Rohn)