1. Get more customers
2. Sell more often to each customer
3. Sell more in each transaction

Get More Customers
If you do not want your business to die, you need to acquire new customers all the time. In truth, you lose customers all the time. To grow your business and get more sales, you need to find more new customers than you lose current ones.
Finding new customers is expensive and can be difficult. Many businesses do not earn a profit and even make a loss on their first sale to a new customer, the so called front end sale. They need to go a long way to find a prospect, make him aware of the offer, get his interest, nurture his desire and finally induce him to act on the offer. You need lots of effort and high expenses to guide him through his decision making process.

Sell More Often to Each Customer
It is much easier to get more sales from an existing customer, because you have built already a trustful relationship with him. You can get his attention, and it is easier for him to act on his desire, because his risk to be disappointed or look like a fool is now much lower.
How often you can sell to each customer depends on your product or service, and on your effort. The best scenario you could dream up is a product which needs to be replaced or serviced every couple of months, and you can approach your customer at the right time to remind him about the need. One simple example would be your dentist. He will send you a letter to remind you that it is time for a new checkup and ask you to call for an appointment.
The same system lies behind the riches of Gillette, Procter & Gamble and Coca Cola. In these cases, the body reminds you that you need more razor blades, detergents or drinks. To get more sales the providers of these products need just to be present in your mind as well as in the store.
In internet marketing we use social networks and email to be present in the customers mind. It is a bit more difficult to come up with products which need to be replaced on a regular basis, because we sell typically immaterial products consisting of information. But still, information needs to be up to date, which opens the door for membership sites providing a steady stream of news about a certain topic.
It may also be a good idea to drop feed your information product to your customer. This approach may increase usability in a big way. And every time you deliver the next installment of the product, you have the chance to get more sales by offering him a related product or service. If you deliver too much information at once, the consumer may feel overwhelmed, and your product may end up collecting dust on your customer`s hard disk.

Sell More in Each Transaction
If you have made a sale you have got already your customers attention and interest. He is in the mood to act. The simplest way to get more sales from your existing customers is to offer them another related product, which may increase the usability of the product they just bought. One example would be the sales man for shoes, who will inevitably offer you a shoe polish as soon as you have bought your new boots. This is absolutely legitimate, and your customer has every right to be angry with you, if you do not offer this shoe polish, travel insurance, video tutorial etc. He wants the full value of the product you just sold him, and it is up to you to offer him complementary products and services.

Recommended book:

In such a system must be an advantage for everybody involved

You have to ask:

1. What is in it for me?
2. How does the product help the end user?
3. What do people get by passing my information on to others, instead of keeping everything just for them?

Check my Example
I have uploaded an example for a simple viral marketing system. Get it here. I will discuss the functioning of the example in the remainder of this article, and I encourage you to click through the example system. This small treasure was created by two seasoned internet marketers from Canada, Doug and Teri Champigny.

How is the Message Packed?
Our viral marketing example consists of three carefully crafted web-pages, and a free report with 110 easy to use methods to increase traffic to your website.
The first page asks you register with your name and email address to get the report. Upon submitting the form with your information, you reach a second page, asking you to check your email inbox for a confirmation request. After clicking the confirmation link in that email, you reach the third page, which contains a download link, not only for the report, but for a package containing the report and the complete website to pass it on.

What is in it for the Customer?
The customer, end user of the report gets 110 ideas he can use to increase traffic to his website. This can be a high dollar value, especially for somebody, whose ideas are limited to pay per click traffic.

What’s i it for Me?
In this viral marketing example I spread the word. As a result I get an email list of people, who try to move something in the internet. I can contact them from time to time, and build a relationship of trust with them. And I can approach my subscribers proactively, when I have something special to communicate, instead of giving them a standard message if and when they pass by a second time at my website.

And what is in it for Doug and Teri?
Doug and Teri, who initiated this viral marketing system, get their message out. And I guess they make quite a bit of money with it. Many people receive Doug and Teri’s traffic report which contains links to their website.
Their message is that they are knowledgeable internet marketers and traffic experts, willing and able to help newcomers. And more money finds a way to them because quite a few people will buy one or more of the products they list in the resource section, as they dig deeper into one or another traffic getting idea.

Free Report: Targeted Traffic Tune-Up

Manage All Ads from a Single Interface
OpenX structures ad serving by defining ad spaces on a web page, and connecting the spaces to advertisers and banners. An ad can be a picture, html code, java script, flash object, or plain text. Now the adserver manages, which banner appears on which ad space how often.

Manage Ads by Viewer Location and Language
I can also display banners according to the browser language of my viewer or according to his geographical location. I do not want to bother a German visitor with an offer for a vitamin supplement out of his reach because of his government’s customs regulations. And I do not offer that Spanish language ebook to visitor, whose language preference is Russian. The better I target the ads the more conversions I will get.

Manage Campaigns by Time
If needed, I define a time frame for the display of an advertisement. A time limited offer will not show up after the end of the sale. If no ad is available for a zone, e.g. because the maximum number of impressions is exhausted for each ad, nothing will be shown. But I like to use my ad space. So I define a Google Adwords banner as a default ad for the zone, and display Google ads if no other banner is available.

Pick the Winners, Drop the Flops
But there is more: The adserver generates a set of statistics. I know now in detail each banner’s impressions, clicks and conversions. Using these stats, I can easily determine, which banner is profitable, and which one is a waste of time and space.
The statistics allows me to set up a formal banner management. I ad and remove banners and affiliate programs based on real information, not guesswork. This improves my negotiation position with the advertiser. I know how many visitors I sent to him. And I have a clear idea, what I can get, if replace his offer.

Hide Affiliate Links
The adserver has an additional advantage: My visitor cannot see the affiliate link. If he wants to see the offer behind the ad, he has to click on it. This means I will be credited for the lead or sale.

Let me give a short recap:

An adserver allows me to

• rotate ads from different vendors
• limit the time frame of campaigns
• limit the number of impressions for an ad
• measure the performance of each ad
• if Ihave access to the sale page, measure conversions for each ad
• manage ad impressions by location of my visitor
• manage ad impressions by language of my visitor
• hide the url of the landing page of the ad.

Easy Instrallation
I need just a hosting account with php and mysql to run my OpenX server. Installation of OpenX is about as simple as installing WordPress. Basic installation without plug ins does not even take 30 minutes. You can get the server for free at http://www.openx.org

• Signup rate from people coming from my blog: 15%
• Signup rate from people coming from Google Adwords: 5%
• Signup rate from people coming from Twitter: 0%

I got lots of traffic from Twitter, and people seemed to be interested. But no conversion! Adwords remained at 5%. From my blog the traffic numbers went naturally down. I cannot write posts promoting the same offer day by day.

Putting Myself into Twitterers’ Shoes
I was scratching my head for several weeks, hoping to get at least one or two conversions from Twitter. After a while it seemed that even the click rates from Twitter went down. Naturally, because my followers knew the offer, as my blog readers did. Anyway, I was careful enough not to damage that Twitter account, it is still growing.
So, what does that mean? Is Twitter traffic useless? I do not think so, and I know that other people get conversions, signups etc. from Twitter.
I drew two conclusions: The page must be reasonable for people coming from search engines, and for people coming from my mailing list and blog, but not for Twitterers.
Thinking about the reason, I came up with the following conclusion: The signup page was, as thousands, driven by flash videos. But further investigation let me to conclude, that a Twitter link is rarely leading to a video.

Mobile Users Have Different Priorities
A little further brain wrenching reminded me, that even the emails with video links I get, do not work, as long as I open them on my mobile device, because the handset does not show flash.
In fact I use the email on my Palm to skim through the emails, to see if there is something I need to respond quickly. But all these video emails are left to my desktop, and I check them, if and when I have time and desire to do so.
Twitter is strongly geared towards mobile users. They may have difficulty to watch a flash video. And a Twitter user has often a very short span of attention. He may just to get a glimpse about what’s going on in his arena, between leaving the plane and picking the luggage. And unlike emails, tweets go away. They are not saved for later inspection.

Landing Page Must Correspondent to Traffic Source
This consideration seems to explain why my video page did not work with Twitter. And, while investigating, my brain reminded me that I should copy the ones, who get already results. Many of them seem to promote their blogs on Twitter, and then using their blogs to promote their money making stuff.

What do you think? Did you observe the same phenomena? How did you solve the problem? Please share your insight and leave a comment.

1. Traffic Generation: You need to get visitors to your website, and lots of them.
2. Initial Sale: To receive money, you need to gain trust of your audience. The willingness to give you money for a promised product is certainly an expression of trust. The price of the initial sale may or may not cover the cost of acquiring this new customer.
3. Backend Sales: If you have earned the trust of your audience, and strive to earn their trust every day again, they will buy again and again. This is where the real money is.

This is a numbered list, because it is essential to go step by step. Why? It is much easier to sell to somebody, who has already bought from you, and was more than satisfied with your performance. You just need to tell him: “I have this, do you need it?” And he will at least consider your offer. But to come into this position, you must have made already a first sale (or at least built a relationship of trust with the customer).

To get a first sale, which means a sale to a person who never bought from you before, and who probably does not know you, you must have an excellent offer. And you need to present this offer in a very convincing way. You know this long sales letters and these product launches.
If you are not completely new to direct marketing, you know probably also, that the only way to get a real good converting sales letter or sequence of sales messages only by testing. There is no way to know for sure, which headline is performing better, which picture, background color, layout outperforms all others. But the difference between a conversion rate of 1 percent and 2 percent can be the difference between a big loss and a small profit, especially if you realize that you pay for your traffic. And you do pay, either with money, or with your effort.

To get valid test results, you need lots of traffic. If you run a split test only between two headlines or two pictures or two videos, you need at least 30 conversions on the weaker one, to have a reliable result. This means to test only two variants, you need at an average conversion rate 3000 visitors. If you do not have a strong stream of traffic to your website, you may just need a year or two to test every aspect of your sales process. In this case your product will be probably obsolete before you can roll it out.

To learn how the masters are using this sequence, read The Great Formula. Mark Joyner, the author, allowed me to offer you a free download.

Success is something you attract by the person you become (Jim Rohn)

Jeff has been running a very successful online coaching program now for 4 continuous years so he must be doing something right. He’s helped thousands of people just like you grab more traffic, more leads and more money.

I’m absolutely positive he can help you, too.
Highly Recommended!

Check it out:
http://www.jstockburger.com/quickstart.php

Enjoy!

P.S.
This stuff is Not rocket science, anyone can do it. And his system is truly step-by-step. It’s So Simple, It’s Embarrassing!
But his special opening day bonus package, including several DVD sets, are in short supply. So please check it out sooner rather than later… I’d hate to see you miss out on all that killer software and bonus DVDs.

Highly Recommended:
http://www.jstockburger.com/quickstart.php

• Reliability (99% uptime)
• Excellent Helpdesk – fast response
• Uses cPanel
• Very fast internet connection
• Abundance of bandwidth included
• Multiple domains and subdomains allowed
• Solid package of stats for each domain. I must know how many people, and who visits my websites.
• Allows domains registered through an independent domains service
• Multiple databases allowed
• Located in free speech country

All these points are a must. I will not settle for less. If the hosting company asks for a contract running for many months, or even years, I want first a trial period. And I will ask about upgrade opportunities, in case I need some features not included in the actual package I consider to book. During this time I will see the real connection speed and reliability. I will also have a chance to experience their customer service department.
There are some features I really like to have. They are

• SSH access, which allows me to manage minor changes directly on the server.
• The ability to install SSL certificates for my domains. These certificates are necessary for encrypted connections. And they proof my identity to my visitors.

The bottom line is: I am looking for a reliable established company in a stable environment. I want a customer service giving me respect, being able to listen and willing to find solutions for any problem.
I want to keep my domains registered somewhere else, clearly not affiliated with the hosting company. If I allow the hosting company to register my domains, they can create complications if and when I should decide to move on to their competitor.

I can’t believe this…
He tells you exactly which products he’s promoting… and how much money he’s making with them… and it’s a lot!

He literally hands you his best money-getting affiliate promotions on a silver platter.

Here’s your free video:
“How To Become A Super Affiliate In 5 Easy Steps” video: