After the Product Launch
This article is just kind of loud thinking about marketing information products on the internet. The old model was to produce an ebook, video series etc. and to market it then via the own website, using PayPal or Clickbank as systems for payment and delivery. Promotion worked mostly via affiliate networks and creating buzz using [...]
Read moreThe Power of Mobile
Watch this speech given by Google’s Eric Smith recently in Berlin to get an idea about The Power of Mobile. He mentions a few concepts providing me with quite a bit food for thought: The huge potential which becomes available whenever people connect cloud computing and mobile devices The concept of crowd sourcing. You can [...]
Read moreHow to Clean-Up a WordPress Database
A lean database will help your WordPress site to load fast and to run smoothly. This video will show how to add speed and stability to your blog by removing unneeded clutter from your WordPress database. When I became aware of this little secret, I removed several hundreds of drafts for posts and pages. They [...]
Read moreMarketing Strategies with a WordPress Blog
Everybody shouts “Facebook marketing!” Why bother to create marketing strategies with a WordPress blog? The answer is simple: A sports car cannot replace a tractor; neither can the tractor replace a sports car. Social media like Facebook, Twitter, MySpace or LinkedIn can give you exposure. But the WordPress blog can fill the role of the [...]
Read moreThe End of Privacy?
I reprint this article with Paul Myer’s permission. It comes from his newsletter Talkbiz. His newsletter is one of the rare email pieces I miss when I do not get it. But just read this issue by yourself: “The Portable Voyeur” =================== In the last issue, I put out the idea of looking at your [...]
Read more