How to Get More Sales
If you want to grow your business, you need to get more sales. By definition, there are only three ways you can get that: Get more customers Sell more often to each customer Sell more in each transaction Get More Customers If you do not want your business to die, you need to acquire new [...]
Viral Marketing Explained
What is Viral Marketing? The concept describes a system, where the recipients of a marketing message start to spread the information to other interested people. This is the digital equivalent of word of mouth marketing. You could tell your audience directly what you have to say, but mostly you will package the message into a [...]
Powerful Free Adserver
Powerful Free Adserver I paid hundreds of Dollars for link tracking and split testing software and services, before I heard about power of the OpenX ad serving software for managing all kind of advertisements and affiliate links on my websites. Manage All Ads from a Single Interface OpenX structures ad serving by defining ad spaces [...]
In Customer’s Shoes
Test with Adwords, Then Make Money with Twitter? Wrong! I used to think: Write a sales page, drive Google Adwords traffic, test it. With a decent conversion rate, start to drive serious traffic from social media, banner ads, etc. This is, what happened: Signup rate from people coming from my blog: 15% Signup rate from [...]
Traffic – Conversion – Backend Sales
Making money in direct marketing (online or offline) follows a clear sequence of actions: Traffic Generation: You need to get visitors to your website, and lots of them. Initial Sale: To receive money, you need to gain trust of your audience. The willingness to give you money for a promised product is certainly an expression [...]
