The End of Privacy?
I reprint this article with Paul Myer’s permission. It comes from his newsletter Talkbiz. His newsletter is one of the rare email pieces I miss when I do not get it. But just read this issue by yourself: “The Portable Voyeur” =================== In the last issue, I put out the idea of looking at your [...]
How to Use an Online Event as Marketing Tool
An online event can act as important building block in your marketing system. It can help you to develop a campaign capability, which involves the capacity to send hundreds or thousands of visitors to a single page in a short time span and ask them for a specific action like registering for a mailing list [...]
How to Get More Sales
If you want to grow your business, you need to get more sales. By definition, there are only three ways you can get that: Get more customers Sell more often to each customer Sell more in each transaction Get More Customers If you do not want your business to die, you need to acquire new [...]
How to Craft a Perfect Tell a Friend Message
Tell a Friend Scripts are internet tools to ferment word of mouth marketing. They can be very powerful, if you use them correctly. But if you do not know how to use them, they can be just without any impact, or even create big problems for a business. Basic Functions We use our “Tell a [...]
The Essence Of Freedom
Is freedom just another word for nothing left to lose? No, this is not the essence of freedom. I took this line from a song of Janis Joplin, and it was one of my favorites. But later I struggled many years to liberate myself from the thought expressed by this song. Why? Ability to Say [...]
