Comments on: Get Profitable Conversions from AdWords Content Network http://www.jstockburger.com/75/proftable-conversions-content-networ/ Take charge of your potential Wed, 26 May 2010 09:14:59 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Johannes Stockburger http://www.jstockburger.com/75/proftable-conversions-content-networ/comment-page-1/#comment-16 Johannes Stockburger Tue, 27 Oct 2009 10:29:07 +0000 http://www.jstockburger.com/?p=75#comment-16 Hi Kris, If a site has no clicks, you won't loose money. The important thing is to exclude sites with many clicks, but no conversions. Because this is the place where you spend money for nothing. If you have very low click thru rates, you may just try to test variations of your ad. Test another headline, or another text in the body. Another reason for low click thru rates may be weak keywords. The keywords decide where your ad is shown. Especially for content network ads, it is important to have in every adgroup only a few closely related keywords. Because in this case you can use the performance of the ad group as an indicator of keyword quality. If you have a good amount of clicks from a site, but low conversions, you should try to figure out, why they click, and why the do not buy. It could be that the ad copy creates a wrong impression of your offer. It could be that your offer is not usefull to the people coming from that site. It could be, that people coming from that site do not understand your offer. You can try to put that site into an extra ad group, and adjust the ad copy. Then you can measure the results of each ad copy. If you want to do a lot, you can create an extra landing page for the traffic of that site, or for the market segment that site with nonconverting clicks stands for. Then you can split test this special landing page to find the elements that prevent these visitors from buying Hi Kris,
If a site has no clicks, you won’t loose money. The important thing is to exclude sites with many clicks, but no conversions. Because this is the place where you spend money for nothing.
If you have very low click thru rates, you may just try to test variations of your ad.
Test another headline, or another text in the body.
Another reason for low click thru rates may be weak keywords. The keywords decide where your ad is shown. Especially for content network ads, it is important to have in every adgroup only a few closely related keywords. Because in this case you can use the performance of the ad group as an indicator of keyword quality.
If you have a good amount of clicks from a site, but low conversions, you should try to figure out, why they click, and why the do not buy. It could be that the ad copy creates a wrong impression of your offer. It could be that your offer is not usefull to the people coming from that site. It could be, that people coming from that site do not understand your offer. You can try to put that site into an extra ad group, and adjust the ad copy. Then you can measure the results of each ad copy.
If you want to do a lot, you can create an extra landing page for the traffic of that site, or for the market segment that site with nonconverting clicks stands for. Then you can split test this special landing page to find the elements that prevent these visitors from buying

]]> By: Kris http://www.jstockburger.com/75/proftable-conversions-content-networ/comment-page-1/#comment-15 Kris Mon, 19 Oct 2009 18:05:30 +0000 http://www.jstockburger.com/?p=75#comment-15 How much time should I let go by before I exclude a site that has 0 clicks or very low CTR? 1 week? longer? shorter? Likewise how long should I monitor a site that gives good amount of clicks but low convesions? Thank you! How much time should I let go by before I exclude a site that has 0 clicks or very low CTR?
1 week? longer? shorter?

Likewise how long should I monitor a site that gives good amount of clicks but low convesions?

Thank you!

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