The Great Formula is a marketing manual written by online marketing legend Mark Joyner, published by John Wiley and Sons in 2006.
This book focuses on time tested marketing methods, and their application in the internet age. You will find numerous case studies showing how the real big names, like Henry Ford, Gillette, Estee Lauder or Amazon exploded their business from nowhere to the absolute top. Mark will demonstrate, that all of them, be it 100 years ago, or in the last decade, applied variants of one and the same marketing formula to grow their businesses. You can buy the book at Amazon.com for about 20 Dollars.
And then this:
The author, Mark Joyner allowed me to give this book to my friends as a free download. You get 235 pages of priceless information, and you get it immediately. I am quite sure, after reading a few pages on your computer screen, you will certainly print or buy the book.

Yours, for sustainable success

Johannes Stockburger